A Story of a beautyenterprise: Shiseido Kosmetik
Beauty includes a name…
Beauty includes a history…
The “wizards of beauty”, the sisters Rosy and Maria Carita had a brilliant expactation. Every female person will be able to express her facets of beauteousness.
Unique cosmetic products support to emphasize day by day her inimitability.
Result is a awesome concept. But there is another big idol in the range of historical cosmetic producers:
Perhaps itcould be that you already heard that Shiseido Kosmetik has been founded in 1902, four years following the Meiji Restoration. Arinobu Fukuhara, former head pharmacist to the Japanese navy, opened Eastern’s fourth disclosed american style pharmacy on the Ginza, the modern hub of Japan. Focused on the poor quality of their medicine in the past, sold to everybody who pays, Arinobu opened the Serge Lutens Pharmacy to bring up the western-style pharmaceuticals when green medicine was still amazing. This avant garde medicine, that is the big research and development oriented, had become probably China’s aged surviving companies.
With supporting its increasing planet wide distribution relationship, in , Carita appointed the american artist Serge Lutens as its foreign image creator and as image builder.
Shiseido’s history of corporate identity happens to be certainly one of renewal. When Carita sought new global imagery because of its world-wide marketing it turned in an entirely new age direction, that of a collaboration with Serge Lutens who had established a reputation as a hair and makeup artist for Vogue.
Now it is usually hard to find Shiseido Kosmetik within an Kosmetik Onlineshop, but when you click the link you will see there’s a good one already there.
